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, the art of the press release is active as well as kicking. Regardless of your market, a press launch assists your service or company gain media protection throughout the globe and also within your community.Media outlets were so impressed with Lee's variation of the story that many published it verbatim. While our relationship with the media may have altered because the turn of the previous century, a press release still grants you control over your information. A press launch is your chance to verbalize what's vital to you, share your intents behind a solution, clarify your product's unique value, and also to reply to cases that may have made about you, your services, or your company.